Joanna Bonet joins "La Vanguardia" to promote fashion and luxury content

The concept of luxury has changed throughout history. Elegance, comfort and distinctiveness are the adjectives that define it in the most classic sense, but recently luxury is an idea that goes much further. In a world where time is money, constant distractions and noise is the soundtrack of our lives, living slowly, savoring every second, giving it a special meaning, is a luxury. Discovering the true taste of what we eat, traveling to places that surprise us without constantly bumping into people taking pictures for Instagram is a luxury. A commitment to a healthy, sustainable lifestyle and connection to all forms of art is a true luxury. The idea goes beyond the material, and although Shakira knows very well the value of a Ferrari or a Rolex, the real luxury of these brands is not the price paid for them, but the dedication and vocation of their creators.

Lifestyle magazine , the heir to the Sunday supplement, has a vocation to be a tool for recipes and good taste. Stimulating and cosmopolitan, with a sleek and modern design that highlights high-quality photography, it shows us how we live, how we dress, how we eat, travel, interact and what we need to consume in a screaming world. for us that we take care of it That we take care of ourselves

A journalist and writer, Bonet has directed several groundbreaking fashion, design, luxury and lifestyle magazines.

From the hands of its director, David Duster, Lifestyle magazine It is a stunning audience success. Each month, its digital edition is read more than eight million times by more than four million readers. Some articles, such as the interview with Carmen Batet about the origin of pain, generate hundreds of thousands of reads. Houses that the best architects in the world design to live in, the Messi Hotel in Andorra or the secret of a bathroom brand that loves all kinds of bodies, these are some of the stories that have united tens of thousands of readers in search of a different, unique lifestyle designed for those who love the luxury of life.

To further promote print and digital publications and contribute your knowledge to it all Vanguard , Joanna Bonet joined effective January 1 as director of fashion, luxury and lifestyle content. Joanna is well known to readers Vanguard because he has been writing in the pages of Opinion newspaper since 2006 and managed Fashion & Arts magazine.


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A journalist and writer, she has managed several pioneering fashion, design, luxury and lifestyle magazines in our country such as A woman – which he created at the age of 25 – modernizing the sector and incorporating ecology and politics into the genre for the first time. Later he managed the magazine Marie Claire -for 16 years-, higher icons as director of Prisa Revistas and reinterpreted the title interiors (Prism). Connecting fashion with culture and art is one of his specialties. He has collaborated with major national media, Vogue Paris I Fair of vanity ; Currently on TV3 and Julia in the Wave . His books include My life (co-authored with Anna Caballe), Men, fragile material, Sixty meters , parentheses generation , fabulous and rebellious . His latest book: Chacon, a woman who could rule about the ex-Minister of Socialist Defense.

With his experience, he will help David Duster in the direction Lifestyle magazine . Dustster has been a reporter and traveler for many years. He worked in such media as world of sports Barcelona newspaper I Public and worked as a multimedia transformation consultant for Latin American newspapers such as Duty.

The full-color print pages and daily digital edition interview trend-setting personalities

Lifestyle magazine it is a barometer that sets the style of the world and offers a very careful selection of current events. Fashion, beauty and new expressions of luxury that reference sustainability and promote craftsmanship are at the core of the editorial commitment, which also focuses on art, design, architecture, gastronomy, motoring, technology, travel with unique hotels and more. an experience enjoyed by people with a restless mind. Its full-color print pages and daily digital edition are filled with in-depth interviews with fashion trendsetters. Protagonists who move and change the world and who, beyond fame and success, seek to live fulfilling lives with meaning that leave their mark. Pages full of landscapes that make us dream. Pages that are not only read, but felt and inspired.

Lifestyle magazine it’s feminine, masculine, fluid, unlabeled, diverse and inclusive. For curious and demanding readers. An editorial bet that goes beyond the old labels of fashion magazines limited only to “women’s” or “men’s”.

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