A delegation of the Provincial Association of Hotels and Tourist Services of the Province of Alicante (APHA) attended the International Tourism Exhibition held in Madrid. The event was attended by its president, Luis Castillo, who has done a great job promoting hotels and accommodation in Alicante.
There were meetings tour operators and transport companies and participation in institutional events with the tourism administrations of the Community of Valencia, the Costa Blanca Council and the Alicante Municipal Tourist Board there were several. Together with the mayor of Alicante, Luis Barcala, who praised the participation of Alicante hotels in city projects:
In Art presentation of the Starlight Certificate for Tabarka Islandrecognition of the quality of its sky, a key element for lovers of astronomy and nightscapes, and which contributes to the seasonality of tourism on the island of Alicante.
[Radiografía del turismo valenciano sin tasa turística: ya aporta 19.402 millones al PIB, más que en 2019]
Strengthening relationships
At Fitur, APHA also took the opportunity to strengthen relations with other institutions of Alicante, for example, the following: APHA President Luis Castillo and Adrián Pastor of Hotel Bonalba spoke with Astor López Caballero, Deputy Market Manager of Expedia Group.
Doubling current and future commitment to the travel agency channel, Cristina
Tudustyuk, commercial director of the Almirante Hotel, met with Miguel Jimenez
Martinez, president of the Valencian Business Association of Travel Agencies
(AEVAV)
Kristina Tudustiuk also met with Miguel Angel Satillos,
President of the Association of Tourist Apartment Companies of the Community
Valencian.
In addition, the APHA representative office strengthened ties with Vectalia, which is already advancing into the metaversea tool for the future that is already enabling
promotion and sales and which APHA trusts.
In addition, APHA has strengthened ties with Vectalia, which is already advancing into the metaverse, a tool for the future that is already an opportunity for
promotion and sales and which APHA trusts.
Ocean race
On the other hand, APHA is still hoping for good numbers collected from the event Around the World Ocean Racewhich took place in Alicante last week.
According to the data provided by institutions affiliated with APHA from January 12-15 (busiest days) achieved a figure of 65.5%. For its part, San Juan Beach in Alicante achieved even better figures with an occupancy rate of 87.9%.
This is a modest indicator, but significant for this time of the year, as it creates overnight accommodation at a time of very low demand. These numbers, however, are lower than those achieved in editions held outside of winter sponsored by Volvo.
The overall balance of the maritime event is very positive. Good occupancy rates occur during the least crowded times of the season. On the other hand, and this is undoubtedly the most relevant impact, andThe name of Alicante reaches all corners of the world Within days, images and news are all over the international media, and a positive image of the destination is created, associated with a first-class maritime adventure.
Therefore, APHA agrees to recognize the relevance of the Ocean Race for Alicante and expresses the maximum supporting efforts to achieve continuity of this event in the city in subsequent editions.
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